Charities are taking a hit, get Social and thanks for the support
The United Way is reported, in this month’s BCBusiness, to to be down almost 20% from last year. In every recession, charities find that people cut their discretionary spending, but that should not stop charities from trying to grow its supporter base.
Charities, like advertisers, find their revenue drops in a recession, but the best companies continue to advertise and even step up their marketing efforts. In this economic time, at a minimum it is about positioning for the future and getting mind share. But with less money everyone has to be more creative. This is where new media really comes in as raising awareness can be cheap. Social media, PR (stunts) and email can be great way of reaching new and younger supporters. Further, if you do not have a Twitter or Facebook accounts you have to get them. If you do not have a good supporter email list and many charities I know don’t, you need to get your supporters email address as this is a cheap way to stay in contact and market to them, so this can be undertaken as well. Also, at that time then we can help as well, let us know.
Speaking of social media just past having 100 followers on Twitter a mini milestone that I should not to be publicizing, I would guess
Further, I just visited Voya and Steamworks, my first restaurant visits – both good meeting, great decor and friendly staff.
We have a new administration tool to make handling inquiries that much easier .. thanks John.
One of our long time supporters and neighbour stopped by to collect her card replacement and told all her friends… enjoy the meal and thanks Kim



