Charities – you get what you pay for

Charities

Just read a very interesting book review in the economist – which discusses using capitalistic methods to generate more revenue for charities.  The heart of the matter is paying people who do great fund raising  very well.  The specific example is Avon Breast Cancer Walk.  Avon started its own walks and generated $22.7 million.  They started the walks after leaving a firm that generated $70.9 million annually for the same walks. They left because the CEO  and founder was paid above the average.

Jealousy and charities should not mix and this is a great case.  Further, you get what you pay for.

Think big and you will be big.