Charities: Collect those Email Addresses

We have been talking to a few charities and they keep coming back to us and saying they do not have much of a email list, further few are communicating in any regular way and when they do they do it is thru the post.  This appears to be a very expensive and missed opportunity.

In our case, your cost of contacting the supporter base is close to zero and from the word go we can increase your returns over mail, becasue people can click straight thru from the email to a sign up page where they buy the Loyalty Card.  Paper is complex, expensive and time consuming people have to keep the paper and type the details in … less chance of conversion.  Further, all communication to be expensive and forces communication to be limited, email has no such limitations but you have to be careful in how and how frequently you communicate.

But the missed opportunity is even bigger,  I met engage joe and he has built /showed me some simple tools for charities to raise money from emails as well as other types of online marketing.   But without email there is little chance that many charities will be able to  take advantage of this further, if charities are not collecting emails they are not likely to get/understand the other more sophisticated tools at their disposal.  This is very unfortunate, as the money can be very easy to get.

So please collect emails.