LetsGoForDinner Blog

Having to raise money for my kid’s schools is a lot of work and we all know how it works: you bother the neighbours with the kids in tow pushing the raffle tickets along with the kids smiles, or you wind your way around The Office putting the arm lock on all unsuspecting colleagues. In the back of your mind you know that some people in future will start “ducking you” in order not to buy the next tickets for the prizes they really need like the Barbie doll set for the single guy. Not to have to do this would be great.

So when I was told about the plans for a new way to raise money for charities by selling restaurants certificates, it all made sense. Why? Restaurants have a terrible time using traditional media to reach and drive people to their restaurants. I know charities every year have to go out and get people to give again … after a few years/times “donor fatigue” sets in. It happens to the best of us.

Now all that charities have to do, instead of selling coupon books or raffle tickets, is sell the LetsgoForDinner Loyalty Card. But it is even easier than that, LetsGoForDinner takes care of all the selling and everything else. LetsGoForDinner crafts the offer, signs the restaurants, processes the purchase and sends the card out. All the charities have to do is email /mail their supporter base and tell them about the Loyalty Card.

The Loyalty Card sells for $25 and this generates $12.50 for the charity. The Card entitles supporters to buy Loyalty Certificates (like gift certificates) at half price (50% off) e.g. $50 Loyalty Certificate costs $25 and entitles you dine at some of Vancouver’s best restaurant. The best part is that every year, when the supporter renews another $12.50 goes to the charity.. the charity does not have to do anything extra.. a cheque arrives at the end of the month at the charities office.

Everybody wins: charities get easy revenue, consumers get lower priced meals and restaurants get customers.

Let me know what you think? Can we make it better for charities?

I’ve got a ton of people leaning over my shoulder shouting blog tips in my ear, but I’m going to go ahead and say that this is my first blog post. So, Cheers!

– Francis